Breast Cancer Patients With Greater Need Seek More Information Online

MADISON, Wis. -- Patients with more concerns about their breast cancer are heavier users of online information, according to a new study conducted by the University of Wisconsin-Madison Center for Excellence in Cancer Communications Research funded by the National Cancer Institute. Additionally, those in greater need were more likely to seek experiential information, such as stories about other patients or how to be a better health care consumer, as compared to more science-based content. This is the first study to take a comprehensive look at what psychological characteristics predict online information seeking among underserved breast cancer patients. The study sample included 144 recently diagnosed, low-income, ru...